THE PROBLEM WITH APPS...
Do people really need an app for that?
The lemming like rush by companies to spend lot's of money on developing an app is mostly a gigantic waste of time and money.
There are 2 questions that should be asked before going down this slippery slope to abject failure.
- Do people really need an app to get them what they want or need.
- If they do, how are they going to know about the app.
Let's take a look at the first question in more detail - wants and needs
We only have two prime motivations in life, we either need something or want something.
Needs - I need to get the brakes on my car fixed.
Want - I want a better car.
Needs - I need a new dress (I have out on weight and all my dresses don't fit)
Want - I just want a new dress.
Needs - I need to get the leaking tap fixed, it's costing money wasting water.
Want - I want the new modern looking tap fitting.
So now examine whether an app will be worthwhile enough for a